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AANP Launches National Awareness Campaign
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DENVER, CO (June 26, 2018) -- The American Association of Nurse Practitioners (AANP) will unveil a new public awareness campaign, "We Choose NPs," during its 2018 National Conference taking place at Denver's Colorado Convention Center from June 26 - July 1, 2018. The multimillion dollar integrated campaign will raise awareness of nurse practitioners' (NPs) critical role in expanding access to primary care for millions of Americans and showcase actual patients who choose NPs as their health care providers.

New data recently released by AANP shows that the NP profession is growing to meet the challenge of the nation's health care shortages, with more than 248,000 NPs currently licensed to practice in the United States and approximately 23,000 NP students entering the workforce every year. In Oregon, NPs have been providing specialty and primary care for Oregonians for more than 40 years. The preponderance of rural Oregon primary care providers are NPs.

"NPs are the provider of choice for millions of families across the United States," said AANP's President, Joyce Knestrick, PhD, C-FNP, APRN, FAANP. "We conduct over one billion patient visits each year. From rural to urban areas, and in every care setting, NPs are leading the way in providing high-quality, accessible health care for all. This year's conference and our new campaign demonstrate NPs' unparalleled commitment to expanding primary care access - and emphasizing patients' choice of primary care providers."

Beyond the conference's broad focus on primary care, NPs working in primary, acute and specialty care will attend over 300 sessions and 40 skill-enhancing workshops covering a range of topics - from safe prescribing practices to help combat opioid addiction to telehealth. This year, attendees will support Denver Health's Newborns in Need, a program of Denver Health Foundation that provides every baby delivered at Denver Health Hospital a good start in life through the donation of a Warm Welcome bag that contains baby essentials such as diapers, a sleep sack, bibs, socks, hats, pajamas, blankets, baby lotion, baby shampoo, a stuffed animal and a book.

"This conference is our signature event showcasing the outstanding care NPs provide to communities and patients across America," said Knestrick. "We want America to know, when patients choose, patients win."

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